Influencer marketing in China to develop your business
Increase the popularity of your products through the most suitable influencer for your brand to launch viral marketing campaigns.
Personalities with a strong influence on Chinese social networks guide the purchasing choices of large groups of followers. In China, influencers are not all the same, but they stand out in KOL and KOC.
KOL: Famous people, celebrities, social media stars paid to promote products and services
(millions of followers)
KOC: regular consumers who review products they have purchased on social networks (thousands of followers)