About us

We are a leading agency in Italy for marketing and digital transformation in the Chinese market, specialising in optimising the communication effectiveness of Western companies in China.

Who we are A team of Sino-European specialists and professionals ready to support companies looking to consolidate their presence in the Chinese market.	Partnership We have close partnerships with the most important Chinese digital companies, including Xiaohongshu, Tencent (WeChat), Baidu, Bytedance (Douyin/TikTok), and Ctrip.
Careers We offer a unique opportunity to cultivate a Sino-European career, acquiring new skills in an energetic, collaborative, and rewarding environment.	Press Releases Press area and important communications from Value China and our parent company Neosperience.

Solutions

We offer a comprehensive range of services with specialization extending to digital channels management in various commercial sectors, with particular emphasis on furniture and design, F&B, and B2B.

Social media marketing We narrate your company's story with an omnichannel communication strategy for the Chinese market, helping you create a dynamic and engaging online presence.	Digital Advertising We amplify your visibility by enabling you to reach your target audience with advertising tools designed to optimize your budget and maximize ROI.
Strategic Consulting We enhance your company with a digital strategy tailored to your needs and goals, identifying unique opportunities and potential challenges.	Digital solutions We offer customized solutions that allow you to fully leverage the potential of Chinese digital platforms to meet the specific needs of your company.

Shopping festival

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Marketing in Cina, Chinese digital platform, eCommerce

618 Shopping Festival 2026 in China: AI at the Core of Retail

The 618 Shopping Festival is one of the most important e‑commerce events in China. Originally created to celebrate JD.com’s anniversary […]

618 Shopping Festival 2026 in China: AI at the Core of Retail Read Post »

June 17, 2026

Marketing in Cina

Qixi Festival 2025: Reflecting social shifts and brand marketing strategy

What does Qixi reveal about the evolving language of love in China today? By looking at standout campaigns from Tiffany and Prada, we uncover strategic insights for brands aiming to build lasting, authentic connections with Chinese consumers.

Qixi Festival 2025: Reflecting social shifts and brand marketing strategy Read Post »

September 5, 2025

About us​

Solutions​

Shopping festival

618 Shopping Festival 2026 in China: AI at the Core of Retail

Qixi Festival 2025: Reflecting social shifts and brand marketing strategy

About us

Solutions