The 618 Shopping Festival is one of the most important e‑commerce events in China. Originally created to celebrate JD.com’s anniversary […]
618 Shopping Festival 2026 in China: AI at the Core of Retail Read Post »
The social platform REDnote has become a true hub for sharing home‑decor and interior‑design ideas.
Its community is made up of young enthusiasts and industry professionals who exchange tips, trends, and inspiration for every type of space. Discover the 2026 trends.
REDnote for furniture: trends 2026 in China Read Post »
The KOB model on REDnote (Key Opinion Business) is an innovative marketing solution designed for brands that want to promote and support their stores and distributors in China.
KOB on REDnote 2026: the new marketing for brands in China Read Post »
The comparison between REDnote and Instagram is often oversimplified, but the two platforms operate on completely different logics, user behaviors, and expectations. Understanding these differences is essential for building an effective strategy in the Chinese market.
REDnote vs Instagram: the same strategy doesn’t work in China Read Post »
Value China took part in the Xiaohongshu Global Furniture Forum together with its clients, as an agency supporting some of the most prominent Italian furniture brands in building and developing their presence on REDnote. REDnote has in fact become the key platform for furniture brands looking to position themselves in the Chinese market.
REDnote and China’s furniture industry: trends and strategies 2026 Read Post »
REDnote, better known in China as Xiaohongshu, is now one of the country’s most influential digital platforms. Explore the ultimate guide!
REDnote: The Ultimate Guide to Marketing in China Read Post »
TikTok and RedNote (Xiaohongshu in Chinese) represent two giants in the social media landscape, but with profoundly different identities and
TikTok vs RedNote: comparing the two social media Read Post »
Tourism brands are increasingly focusing on Xiaohongshu (or Little Red Book) as it offers an engaging and effective way to reach Chinese tourists.
What opportunities does Little Red Book offer for tourism? Read Post »
Xiaohongshu was featured at the Food & Beverage Innovation Forum (FBIF 2024), one of the most influential F&B industry events in Asia. For the first time at the forum, the platform shared new perspectives and insights into the industry from the standpoint of marketing innovation.
FBIF 2024: Xiaohongshu and the future of F&B marketing Read Post »
