ICEX has entrusted Value China with the development of a digital strategy for the Chinese market, aimed at promoting Spanish beauty brands. The assignment was awarded through a public tender, following a technical evaluation that recognized the strength and originality of the proposal submitted.
Below, ICEX’s final evaluation:
“Value China obtained the highest score in accordance with the criteria set out in the competition briefing, as reported in the technical evaluation report and the minutes of the procurement committee attached. The company presented a detailed and feasible plan, with creative and innovative strategies tailored to the Little Red Book platform, ensuring effective execution aligned with the project’s objectives and demonstrating a deep knowledge of the platform’s rules.”
The project has the goal of strengthening the visibility and competitiveness of Spanish companies in the Chinese beauty market, through an integrated approach that enhances content, storytelling, and interaction with the local audience.
In line with the institutional mission of ICEX – the Spanish Institute for Foreign Trade and Investment, the initiative aims to foster the internationalization of enterprises, investing in one of the most digitally advanced and receptive markets in the cosmetics sector: China.
ICEX Beauty from Spain on Xiaohongshu
First of all, we have launched the Official Business Account on Xiaohongshu (REDnote), the leading platform for discovering beauty and lifestyle products. The aim is to build brand awareness and foster direct connections between Spanish brands and Chinese consumers through tailored content, storytelling, and engagement strategies.
A tailored digital strategy
The strategy developed by Value China combines localized content, targeted campaigns, and collaborations with Chinese influencers to highlight the quality, sustainability, and innovation of Spanish cosmetics. It is a fully China-friendly approach, designed to make Spanish brands recognizable and competitive within the Chinese digital landscape.