2026 marks the arrival of the Year of the Horse. While in the past the horse was portrayed as an emblem of strength and forward momentum, today many brands are choosing a more intimate interpretation: the horse as a companion, a metaphor for balance, and an invitation to slow down and reconnect with oneself.
Year of the Horse 2026: How Brands Reinterpret Chinese New Year Read Post »
A content strategy specifically designed for China is an essential tool for engaging in authentic dialogue with the local audience. Value China supports brands at every stage of the development process, from goal setting and market analysis to content localization and performance evaluation.
Content strategy for China Market Read Post »
For Chinese tourists, travel is no longer just a leisure activity, it has become an expression of social status and personal identity. So, what are the main industry trends for 2025?
Tourism from China – Outbound travel trends 2025 Read Post »
Tourism brands are increasingly focusing on Xiaohongshu (or Little Red Book) as it offers an engaging and effective way to reach Chinese tourists.
What opportunities does Little Red Book offer for tourism? Read Post »
