B2B digital marketing in China is undergoing a radical transformation driven by artificial intelligence. More than 60% of B2B companies in China already use AI tools for marketing and lead generation.
How to Do B2B Digital Marketing in China in the Age of AI Read Post »
In China, AI is not just an informational tool — it is a true “decision maker.” More than 80% of users report relying on AI systems to inform their purchasing decisions. Discover how to build your brand’s presence across Chinese AI platforms.
GEO marketing in China: how to build your AI-driven presence Read Post »
2026 marks the arrival of the Year of the Horse. While in the past the horse was portrayed as an emblem of strength and forward momentum, today many brands are choosing a more intimate interpretation: the horse as a companion, a metaphor for balance, and an invitation to slow down and reconnect with oneself.
Year of the Horse 2026: How Brands Reinterpret Chinese New Year Read Post »
The growing use of conversational AI models is redefining how users search for information online. Discover how this revolution is transforming the way brands achieve online visibility in China.
How AI is redefining online visibility in China Read Post »
Italian furniture has long been a symbol of elegance and quality worldwide. In recent years, however, Made in Italy furnishings
Italian furniture in Chinese TV series and emotional storytelling Read Post »
Content marketing has become a cornerstone of B2B strategies in China, enabling companies to attract and engage potential clients through
B2B Content Marketing: Key Trends for 2026 Read Post »
What does Qixi reveal about the evolving language of love in China today? By looking at standout campaigns from Tiffany and Prada, we uncover strategic insights for brands aiming to build lasting, authentic connections with Chinese consumers.
Qixi Festival 2025: Reflecting social shifts and brand marketing strategy Read Post »
