China is undergoing a radical transformation in the way people search for information, discover products, and make decisions. This shift is driven by generative AI and a new paradigm: GEO in China.
GEO in China: the New Revolution in AI Search Read Post »
When discussing Douyin vs WeChat Channels, we refer to the two main poles of China’s video ecosystem: complementary platforms built
Douyin vs WeChat Channels: differences and strategies in China 2026 Read Post »
The comparison between REDnote and Instagram is often oversimplified, but the two platforms operate on completely different logics, user behaviors, and expectations. Understanding these differences is essential for building an effective strategy in the Chinese market.
REDnote vs Instagram: the same strategy doesn’t work in China Read Post »
B2B digital marketing in China is undergoing a radical transformation driven by artificial intelligence. More than 60% of B2B companies in China already use AI tools for marketing and lead generation.
How to Do B2B Digital Marketing in China in the Age of AI Read Post »
Value China announces a strategic partnership with GenOptima, a company specialized in Generative Engine Optimization (GEO), advanced semantic analysis, and visibility within artificial intelligence systems.
Value China becomes the official partner of GenOptima Read Post »
In China, AI is not just an informational tool — it is a true “decision maker.” More than 80% of users report relying on AI systems to inform their purchasing decisions. Discover how to build your brand’s presence across Chinese AI platforms.
GEO marketing in China: how to build your AI-driven presence Read Post »
2026 marks the arrival of the Year of the Horse. While in the past the horse was portrayed as an emblem of strength and forward momentum, today many brands are choosing a more intimate interpretation: the horse as a companion, a metaphor for balance, and an invitation to slow down and reconnect with oneself.
Year of the Horse 2026: How Brands Reinterpret Chinese New Year Read Post »
Value China took part in the Xiaohongshu Global Furniture Forum together with its clients, as an agency supporting some of the most prominent Italian furniture brands in building and developing their presence on REDnote. REDnote has in fact become the key platform for furniture brands looking to position themselves in the Chinese market.
REDnote and China’s furniture industry: trends and strategies 2026 Read Post »
The growing use of conversational AI models is redefining how users search for information online. Discover how this revolution is transforming the way brands achieve online visibility in China.
How AI is redefining online visibility in China Read Post »
