Attending trade fairs in China: how to prepare
China remains the largest exhibition market in Asia and one of the most prominent emerging markets in the global trade […]
Attending trade fairs in China: how to prepare Read Post »
Guide to Chinese AI and social media: where brand visibility in China is born today
In the first half of 2026, Chinese consumers generated more than 2.5 billion monthly search queries on Chinese AI platforms
Guide to Chinese AI and social media: where brand visibility in China is born today Read Post »
Design & Furniture in China: A KOP (Key Opinion Professional) Perspective
In China’s fast‑evolving and increasingly competitive design and furniture market, Western brands must fundamentally rethink how they communicate value, identity, and culture.
Design & Furniture in China: A KOP (Key Opinion Professional) Perspective Read Post »
Value China and WSD sign a strategic partnership to strengthen brand positioning between Europe and China
Value China, a Sino‑Italian company specializing in digital marketing strategies for the Chinese market, announces the signing of a strategic partnership with WSD, part of WSD Group and one of China’s leading agencies in social media marketing and digital communication.
LAAX and its WeChat MiniProgram dedicated to Chinese travellers
LAAX, one of Switzerland’s most renowned ski destinations and a global reference point for freestyle, has chosen Value China, in collaboration with QNT Simple Booking, a company of the Zucchetti Group, for the development of its new WeChat Mini Program dedicated to the Chinese market.
LAAX and its WeChat MiniProgram dedicated to Chinese travellers Read Post »
How can universities attract Chinese students abroad? The 2026 Guide
China is one of the world’s largest sources of international students. How can Western universities attract Chinese students?
How can universities attract Chinese students abroad? The 2026 Guide Read Post »
618 Shopping Festival 2026 in China: AI at the Core of Retail
The 618 Shopping Festival is one of the most important e‑commerce events in China. Originally created to celebrate JD.com’s anniversary
618 Shopping Festival 2026 in China: AI at the Core of Retail Read Post »
Value China as a bridge for Italy China cooperation and development
Value China, part of the Neosperience S.p.A. group, took part in an institutional and industrial mission across the main innovation hubs of Shanghai and Wuxi. The program explored advanced robotics, artificial intelligence, cloud computing, big data and the low‑altitude economy, with the goal of strengthening synergies between China’s technological ecosystem and the Italian and European industrial landscape.
Value China as a bridge for Italy China cooperation and development Read Post »
REDnote for furniture: trends 2026 in China
The social platform REDnote has become a true hub for sharing home‑decor and interior‑design ideas.
Its community is made up of young enthusiasts and industry professionals who exchange tips, trends, and inspiration for every type of space. Discover the 2026 trends.
REDnote for furniture: trends 2026 in China Read Post »