About us

We are a leading agency in Italy for marketing and digital transformation in the Chinese market, specialising in optimising the communication effectiveness of Western companies in China.

Who we are A team of Sino-European specialists and professionals ready to support companies looking to consolidate their presence in the Chinese market.	Partnership We have close partnerships with the most important Chinese digital companies, including Xiaohongshu, Tencent (WeChat), Baidu, Bytedance (Douyin/TikTok), and Ctrip.
Careers We offer a unique opportunity to cultivate a Sino-European career, acquiring new skills in an energetic, collaborative, and rewarding environment.	Press Releases Press area and important communications from Value China and our parent company Neosperience.

Solutions

We offer a comprehensive range of services with specialization extending to digital channels management in various commercial sectors, with particular emphasis on furniture and design, F&B, and B2B.

Social media marketing We narrate your company's story with an omnichannel communication strategy for the Chinese market, helping you create a dynamic and engaging online presence.	Digital Advertising We amplify your visibility by enabling you to reach your target audience with advertising tools designed to optimize your budget and maximize ROI.
Strategic Consulting We enhance your company with a digital strategy tailored to your needs and goals, identifying unique opportunities and potential challenges.	Digital solutions We offer customized solutions that allow you to fully leverage the potential of Chinese digital platforms to meet the specific needs of your company.

21 April 2026

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RedNote (Xiaohongshu)

REDnote for furniture: trends 2026 in China

The social platform REDnote has become a true hub for sharing home‑decor and interior‑design ideas.
Its community is made up of young enthusiasts and industry professionals who exchange tips, trends, and inspiration for every type of space. Discover the 2026 trends.

REDnote for furniture: trends 2026 in China Read Post »

April 27, 2026

RedNote (Xiaohongshu)

KOB on REDnote 2026: the new marketing for brands in China

The KOB model on REDnote (Key Opinion Business) is an innovative marketing solution designed for brands that want to promote and support their stores and distributors in China.

KOB on REDnote 2026: the new marketing for brands in China Read Post »

May 4, 2026

About us​

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21 April 2026

REDnote for furniture: trends 2026 in China

KOB on REDnote 2026: the new marketing for brands in China

About us

Solutions