Guide to Chinese AI and social media: where brand visibility in China is born today
Design & Furniture in China: A KOP (Key Opinion Professional) Perspective
In China’s fast‑evolving and increasingly competitive design and furniture market, Western brands must fundamentally rethink how they communicate value, identity, and culture.
Value China and WSD sign a strategic partnership to strengthen brand positioning between Europe and China
Value China, a Sino‑Italian company specializing in digital marketing strategies for the Chinese market, announces the signing of a strategic partnership with WSD, part of WSD Group and one of China’s leading agencies in social media marketing and digital communication.
LAAX and its WeChat MiniProgram dedicated to Chinese travellers
LAAX, one of Switzerland’s most renowned ski destinations and a global reference point for freestyle, has chosen Value China, in collaboration with QNT Simple Booking, a company of the Zucchetti Group, for the development of its new WeChat Mini Program dedicated to the Chinese market.
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The official partnership between Value China and Little Red Book (Xiaohongshu) has been renewed, reaffirming Value China...
Tourism brands are increasingly focusing on Xiaohongshu (or Little Red Book) as it offers an engaging and...
Xiaohongshu was featured at the Food & Beverage Innovation Forum (FBIF 2024), one of the most influential...
Xiaohongshu (or Little Red Book) is revolutionizing the marketing approach, shifting the focus from simply selling products...
Value China, part of the Neosperience S.p.A. group, took part in an institutional and industrial mission across...
The social platform REDnote has become a true hub for sharing home‑decor and interior‑design ideas. Its community...
The KOB model on REDnote (Key Opinion Business) is an innovative marketing solution designed for brands that...
China is undergoing a radical transformation in the way people search for information, discover products, and make...
The comparison between REDnote and Instagram is often oversimplified, but the two platforms operate on completely different...