Your Digital Partner for the
Chinese market.

Value China was founded by four Sino-Italian entrepreneurs—Luca Qiu, Stefano Yu, Anna Ye, and Selina Zhang—with the mission of creating a digital bridge between Europe and China. The company aims to support Western businesses in expanding into the Chinese market by leveraging opportunities provided by leading Chinese digital platforms. With its Sino-European team, Value China develops personalized digital marketing strategies, grounded in technological innovation and a deep understanding of cultural differences.

Since 2019, following their victory in the Global WeChat Developer Challenge in Berlin, the company has demonstrated its technical expertise and mastery of Chinese digital platforms. The recognition at the 2020 China Awards as one of the “Top Investors in Italy” further solidified its strategic role in connecting European and Asian markets.

Today, Value China has served over 100 clients across various sectors, ranging from design to Food & Beverage, tourism to B2B. Through strong partnerships with major Chinese digital platforms—such as Tencent (WeChat), Xiaohongshu, Baidu, and Bytedance (Douyin-TikTok)—the company offers integrated and customized digital solutions.