Wuhan, 24 June 2026. Value China, a Sino‑Italian company specializing in digital marketing strategies for the Chinese market, announces the signing of a strategic partnership with WSD, part of WSD Group and one of China’s leading agencies in social media marketing and digital communication.
The agreement marks the consolidation of a collaboration developed over recent years through numerous joint projects, built on direct experience with the markets, platforms, and cultural dynamics that shape brand growth between Europe and China. Through this partnership, Value China and WSD strengthen an integrated operating model designed to offer companies more structured support—combining strategic vision, local expertise, and operational execution across both markets.
The signing took place in Wuhan, at the Donghu Hotel – Haiguang Waterside Pavilion, a venue of significant historical and institutional relevance. Known in China as “the Hubei Zhongnanhai” (a symbolic reference to Zhongnanhai, the central government compound in Beijing and seat of China’s highest political institutions), the Donghu Hotel has hosted key moments in Chinese diplomatic history: it welcomed President Mao Zedong on 48 occasions and received foreign delegations from 64 countries. The Haiguang Waterside Pavilion, in particular, was the site of the 2018 meeting between Chinese President Xi Jinping and Indian Prime Minister Narendra Modi, one of the high‑profile events in contemporary Asian international relations.
The choice of this venue adds further symbolic significance to the partnership. In a place that has historically represented dialogue, trust, and cooperation between nations, Value China and WSD have formalized an agreement that goes beyond commercial objectives: a shared vision to build new connections between cultures, digital ecosystems, and growth opportunities across Europe and China.
Why This Partnership Is Strategic Today
Commercial relations between Europe and China are undergoing a profound transformation, reshaping the way brands position themselves and compete across both markets. The rapid evolution of digital ecosystems, increasing competitive pressure, and the emergence of new cross‑border opportunities require brands to operate with a far more advanced level of market readiness than in the past. Digital platforms evolve quickly, regulations are frequently updated, and consumer purchasing behaviors continue to shift, making direct knowledge of local dynamics indispensable.
In this context, brands increasingly need partners capable of combining strategic vision, cultural expertise, and local operational presence, elements that have become essential for long‑term success between Europe and China. It is from this awareness that Value China and WSD decided to formalize and strengthen their collaboration.
After numerous joint projects, the two companies chose to establish a strategic partnership designed to meet the new needs of the market, bringing together complementary capabilities and building a more integrated operational model. The partnership enables brands to access a unified structure to navigate both markets through an approach that combines strategic planning with local execution, creating a truly bidirectional operating model.
Two Voices, One Shared Vision
Value China and WSD share the same vision: to build an operational, strategic, and cultural bridge between Europe and China, capable of supporting brands throughout their entire positioning journey across both markets. The goal is not simply to combine capabilities, but to create an integrated ecosystem that enables companies to navigate complexity with greater confidence, consistency, and long‑term effectiveness.
With concrete results already demonstrated through their first collaboration in March 2025, the partnership is grounded in real evidence. Together, WSD and Value China have supported more than 30 Italian brands across the furniture, food & beverage, tourism, and luxury sectors, proving that the model works in practice, not just in theory.
Luca Qiu, CEO of Value China:
“In recent years, we have witnessed increasing complexity in the Chinese market and a growing need for integrated models that combine local expertise with an international outlook. This collaboration stems from a shared vision: providing brands with more effective support while keeping strategy, localization, and execution at the core of everything we do. Working more closely with WSD strengthens the operational side of the process and allows us to continue acting as a trusted advisor for our clients.”
Erika Bonaccorso, Head of Operation of Value China:
«We have had the opportunity to support numerous European brands in their journey of entering and growing within the Chinese social media landscape, gaining a clear understanding of how essential it has become to rely on trustworthy local partners with solid expertise. Our collaboration with WSD is the result of a mutual understanding built over time and a very similar working approach, one grounded in transparency, flexibility, and a strong focus on results. I am confident that this partnership will enable us to offer clients even more comprehensive support, combining strategic vision, intercultural competence, and operational excellence to successfully navigate the challenges of an ever‑evolving market and fully seize its opportunities.»
Vincent Zhang, Founder and Chairman of WSD, adds:
Over the past decade, we have witnessed from within the evolution of China’s most dynamic platforms, understanding what truly moves audiences and building the capabilities to turn those insights into results. We believe that no brand can genuinely grow globally with a one‑size‑fits‑all approach. Meaningful growth comes from strategies shaped around the culture, language, and behavioral patterns of each individual market. This is a belief that Value China deeply shares, and it is what makes this partnership so natural. By combining WSD’s expertise in China’s digital ecosystems with Value China’s profound understanding of European culture, we can help brands navigate both the European and Chinese markets with authentic cultural precision.
Looking ahead, the partnership aims to offer brands a reliable and long‑term point of reference, helping them navigate the evolution of both markets and seize emerging opportunities in an increasingly interconnected economic landscape.
About WSD
Founded in 2014 during the rapid rise of Chinese social media, WSD Group has grown from a local agency into a leading cross‑border marketing partner, with the mission of connecting brands to their global audiences. With nearly 600 employees and offices in Wuhan, Shenzhen, Beijing, Shanghai, Hong Kong, New York, Toronto, and Tokyo, WSD provides continuous operational support across multiple time zones.
Guided by its mission to connect brands with the world through social marketing, WSD combines deep local market knowledge with a strong international outlook, helping global brands capture real‑time market trends and translate them into strategy. Its end‑to‑end services include strategy, content, advertising, and growth, supported by official partnerships with major Chinese digital platforms,including Tencent (WeChat), Xiaohongshu, Bilibili, Weibo, and Zhihu, and by more than 100 platform awards.
About Value China
Founded in 2019, Value China was established with the mission of creating a digital bridge between Europe and China, helping Western companies enter and position themselves successfully in the Chinese market. Through its Sino-Italian team, the agency combines technological expertise, cultural understanding, and strategic capabilities to develop effective digital marketing solutions.
Over the years, Value China has received prestigious international recognitions, including the Global WeChat Developer Challenge (2019), the China Awards – Top Investors in Italy (2020), and most recently, the Xiaohongshu Commercial Authorization Certificate, becoming the first official REDnote partner in Europe.
Today, Value China works with more than 100 brands across industries including design, tourism, Food & Beverage, and B2B, while maintaining partnerships with China’s leading digital platforms, including Tencent (WeChat), Xiaohongshu, Baidu, and ByteDance.